SEO vs Local SEO for Law Firms

If you want the website of your law firm to perform better, you will likely think about optimizing it so that it ranks better on search engines. If you have researched this topic a bit, you know that this optimization comes in the form of SEO (Search Engine Optimization). However, law firms often opt for something called local SEO and this has become a fairly important aspect of their business. Why do they do that and which approach should you take? Is SEO or local SEO better for your law firm? Let’s find out!

What’s the difference?

While all forms of SEO focus on optimizing your website so that it ranks higher on search engines, SEO in general looks at the big picture. In other words, it tries to rank you on the level of your country or even globally. Local SEO, on the other hand, focuses on a much narrower area – your town, city, or even just a part of your city or a neighbourhood can be targeted by this sub-type of SEO. With local SEO, you try to rank well for as many searches in your area as possible.

Therefore, the choice of the type of SEO that’s best for your law firm will depend on how you want to develop your company. If you’re, let’s say, a law firm in Manchester and are targeting clients in that particular city, then local SEO is what would fit you best – clients from, for example, London are not of much use to you. Google My Business profile is incredibly important here, but there are many other things to consider too if you want to rise to prominence in local searches. On the other hand, if you want to be more visible on the level of the whole country, or even outside of it, you will use more general SEO methods.

How to implement all of this?

The competition in this industry is fierce, so you need to make sure that your website is optimized to perfection and that your marketing efforts are as efficient as possible. To do that, you need a specialized legal marketing agency, a company like Legmark with years of experience and hundreds of satisfied clients. They can easily pin-point the details your law firm needs to beat the competition and become a thriving business. Contact them and see how they can help you!